A ChatGPT Business Claim means taking control of your public business listing. You verify that you are authorized to represent the business. After OpenAI approves the claim, complete Persona so you can update information, connect a product feed, view insights, and — if eligible — publish an agent.
This follows OpenAI's setup guide, Setting up your business on ChatGPT. See what ChatGPT Business Hub is, or check if your business qualifies.
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Before a ChatGPT Business Claim, confirm that you own the business or are authorized to represent it. You must verify that connection and be approved. An Ads account or a ChatGPT Enterprise agreement is not required.
For your ChatGPT Business Claim, use one method shown: business phone, business email, website domain or Shopify. Choose the option you can actually access for this business; a phone number, inbox or store belonging to another business will not establish your connection. OpenAI then reviews the claim and emails a decision or a request for more information. Review time varies. You can select Cancel claim during review.
After your ChatGPT Business Claim is approved, complete Persona to publish changes, connect a product feed, view insights, or create an eligible agent. Claiming alone does not add a verified badge; the blue check appears after Persona is approved.
You may need a government-issued ID, business registration information, and proof of authorization. If you use Persona to create a new profile, approval publishes it automatically — continue only when ready.
Select Verify with Persona, then Continue to Persona. To finish later, open the Business tab, select your profile, and choose Complete verification with Persona. Submitting to Persona is not approval. Wait for the approval before treating verification as complete.
| What you submit | It must match |
|---|---|
| Name on your government-issued ID | The authorized representative |
| Business name | Official records |
| Address | Official records |
| Registration or tax number, if requested | Official records |
If a ChatGPT Business Claim is blocked, distinguish a pending review from a failed check. Review time varies, so pending alone is not a reason to start again. Use the symptom and the message shown to decide what to do next.
OpenAI is reviewing; review time varies.
Wait for the email. Do not retry until it finishes.
The check was not approved, or it expired.
Follow the email. If Try again is available, submit information that matches official records.
Submitting to Persona is not approval. Wait for the approval before treating verification as complete.
Wait for the approval email. If Hub still shows incomplete after that, contact Support with a redacted screenshot.
Availability depends on location and type.
An eligible online business may be able to add a listing. Local stores and restaurants can claim only an existing U.S. listing.
The listing is locked.
Select Contact support. Managed-claim location profiles stay locked; claiming the main brand does not claim its locations.
The record may not match, or DNS has not appeared.
Copy type, name or host, and value exactly. Wait, wait for the record to appear in DNS, then select Verify domain.
If the business is already claimed, open its profile, select the more options menu (•••), then select Dispute ownership. Follow the prompts to verify with Persona that you are authorized to represent the business. Claiming or disputing does not change visibility in ChatGPT. Claiming the main brand does not claim its locations.
After approval, update these profile fields from the setup guide: website, business description, product or service category, logo, delivery policy, return policy, and cover photo. Keep business name, category, address or service area, hours, and contact details accurate, as the policy requires. OpenAI reviews changes; they can take time, and ChatGPT may also use other sources.
For products, connect a Shopify feed, a specification CSV, or a hosted URL. Required fields: item_id, title, description, url, brand, seller_name, image_url, availability, and price. Use in_stock, out_of_stock, pre_order, backorder, or unknown for availability, and a price such as 79.99 USD. Follow the Commerce policies. A feed does not publish an agent or guarantee that ChatGPT recommends your products.
If eligible, review and test your agent, then select Publish. Connecting a product feed does not publish it for you.
After approval, open Insights for your profile. Insights show aggregate activity over the past 28 days: mentions, website clicks, and discovery topics — common themes in answers that mentioned or cited your business.
For an online business, a mention counts when ChatGPT references the website, not the brand name alone. For a local business, it counts when ChatGPT shows a result for that location. Insights do not reveal individual prompts or conversations.
A blank metric does not necessarily mean zero activity. It can mean the threshold has not been reached, data is still being collected, or reporting is unavailable.
Use this checklist to review your ChatGPT Business Claim. If a step is blocked, check if your domain is ready.
No. Claiming, publishing an agent, and advertising are separate. After approval, you can manage information without either.
No. Eligible businesses can set up an agent with or without Shopify. You still publish the agent separately.
Yes, if you first used another method. Open the Business tab, select your profile, find Complete verification with Persona, and select Verify.
No. Claiming lets you manage the information you provide. It does not guarantee increased visibility or control independent recommendations.
No. It can mean the threshold has not been reached, data is still being collected, or reporting is unavailable — not necessarily zero.
OpenAI reviews and publishes changes. Updates can take time, and ChatGPT may also use other sources.
We'll claim your Business Hub profile for you — $99 flat, full refund if verification fails.
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